Question the Norm

Our design team always asks the question ‘why?’ This is a very important moment of curiosity. As once you question the norm you can start to break free and push the design boundaries.

This is our approach to product design and the evolution of a product. Our rims are unique in the market and offer benefits to the riders because we asked the question ‘why.’ No one else asked these questions, this is why we evolve.

Pioneering Technology:
Have received multiple Australian awards for manufacturing and design excellence for their carbon manufacturing process and wheels
First solid profile carbon rim on the market
Pioneering new technology to provide more radial and lateral compliance with the rim design to provide improved ride characteristics and handling through increased dampening



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