From the dusty hot blown trails of Chile, to the loaming forests of Derby Tasmania, our riders have been there. Lessons learned with testing are often some of the most valuable. You can test, analyze, engineer and design in the lab till the sun sets and stars come out; but time on dirt is often where the hard work comes together and the light bulb ignites.
Our factory riders and ambassadors are a valuable piece of the puzzle in the R&D process. Racers push equipment to their limits and quickly show us where we need to further optimize. Our ambassadors balance these extremes and put products through the rigors of everyday riding adventures. This is the perfect balance of design & engineering meeting real world demands for our wheels evolution.